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Martech spending in 2018: What CIOs need to know

From CRM and business intelligence to chatbots and automation, marketers have spending plans across the marketing tech stack.

When every public screen is your personal screen

Augmented reality without glasses or goggles? It’s called ‘parallel reality,’ and it’s coming soon.

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Does your IT roadmap include martech?

As a technology leader, if you don’t know the marketing team down the hall, now is the time to introduce yourself.

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CRM vs. marketing automation: What's the difference and which do you need?

Both CRM and marketing automation systems handle leads, contacts and companies, but where does one start and the other stop? Behold this guide for the bewildered.

Mobile marketing apps

What is geofencing? Putting location to work

Geofencing is a service that triggers an action when a device enters a set location. Coupons, notifications, engagement features, security alerts — businesses are finding creative ways to make use of these virtual boundaries.

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20 questions for screening a Salesforce Marketing Cloud consultant

The biggest issue with Salesforce Marketing Cloud projects in particular, and cloud-based marketing CRM in general, is matching the soaring goals and promises to the actuality of staff and funding. These questions will help you find a...

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Making sense of the marketing technology glut

Marketing tech is booming, leaving CMOs scratching their heads as to how to create the ideal martech stack

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