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Martech spending in 2018: What CIOs need to know

From CRM and business intelligence to chatbots and automation, marketers have spending plans across the marketing tech stack.

When every public screen is your personal screen

Augmented reality without glasses or goggles? It’s called ‘parallel reality,’ and it’s coming soon.

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Does your IT roadmap include martech?

As a technology leader, if you don’t know the marketing team down the hall, now is the time to introduce yourself.

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CRM vs. marketing automation: What's the difference and which do you need?

Both CRM and marketing automation systems handle leads, contacts and companies, but where does one start and the other stop? Behold this guide for the bewildered.

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