Marketing Industry

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When every public screen is your personal screen

Augmented reality without glasses or goggles? It’s called ‘parallel reality,’ and it’s coming soon.

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Does your IT roadmap include martech?

As a technology leader, if you don’t know the marketing team down the hall, now is the time to introduce yourself.

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CRM vs. marketing automation: What's the difference and which do you need?

Both CRM and marketing automation systems handle leads, contacts and companies, but where does one start and the other stop? Behold this guide for the bewildered.

Mobile marketing apps

What is geofencing? Putting location to work

Geofencing is a service that triggers an action when a device enters a set location. Coupons, notifications, engagement features, security alerts — businesses are finding creative ways to make use of these virtual boundaries.

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20 questions for screening a Salesforce Marketing Cloud consultant

The biggest issue with Salesforce Marketing Cloud projects in particular, and cloud-based marketing CRM in general, is matching the soaring goals and promises to the actuality of staff and funding. These questions will help you find a...

CRM

What is a CRM system? Your guide to customer relationship management

Customer relationship management (CRM) systems help you better understand your customers’ needs and how to meet those needs while enhancing your bottom line. CRM systems link up information about customers from a variety of sources,...

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Making sense of the marketing technology glut

Marketing tech is booming, leaving CMOs scratching their heads as to how to create the ideal martech stack

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11 tips to create a must-see webinar

Experts discuss how to put together and market an online seminar that will attract prospective customers and hold their attention.

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Oracle's next big business is selling your info

There’s a decent chance you’re part of Oracle’s next big business. Not selling products to you, but selling you as a product. That’s the idea behind the Oracle Data Cloud, a massive pool of information about consumers and companies.

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8 things CMOs need to know right now

At the recent Marketing Nation Summit, industry leaders offered CMOs tips and strategies for success — including why less is more when marketing to customers.

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10 content marketing and customer experience all-stars

From a cruise ship wearable to a media company that’s also a bank, here are 10 examples of standout customer experiences and successful content marketing and campaigns.

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Facebook will let companies map online browsing to real-world sales

Retailers who want to know what brought people to shop in their physical retail stores have a new tool to try. Facebook has revised its analytics tools for businesses to show how user behavior online translates into brick-and-mortar...

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12 digital marketing and customer experience tips for success

Creating great customer experiences separates market leaders from the rest of the pack. Here are 12 ideas, best practices, strategies and words of advice for advancing your digital marketing efforts in the year ahead.

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13 ways to make your inbound marketing stand out

Experts in content creation and digital strategy discuss the best methods and channels to attract new customers.

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10 digital marketing jobs that top the pay scale

Looking for a career that combines the best of technology with boundless creativity and pays a six-figure salary? Digital marketing is the place to be.

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7 hot marketing certifications and how they pay off

Certifications are a great way to reinforce your skills and expertise on your resume, but not all certifications are worth your time. See how these seven popular marketing certifications stack up, and how they'll impact your salary. ...

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How gamification improves customer engagement and retention

Marketing pros and business owners share tips on how to use gaming techniques to attract, educate and retain customers -- and sell more stuff.

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How Trillium Precise enhances customer interaction and satisfaction

The Trillium Precise data-as-a-service product is a data quality and enrichment offering that’s designed to provide single view of your customers enhancing identification, communication and interaction.

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