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Oracle promises IaaS growth as cloud business rises

Oracle’s third quarter financial results continue to show that the company’s future is in the cloud. On Wednesday, the company reported massive growth in its software- and platform-as-a-service businesses, promising further gains as...

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How Trillium Precise enhances customer interaction and satisfaction

The Trillium Precise data-as-a-service product is a data quality and enrichment offering that’s designed to provide single view of your customers enhancing identification, communication and interaction.

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Why Facebook is overhauling video (again)

Facebook wants to become a premier outlet for video and it's making a series of aggressive moves to attract bigger audiences and drive more revenue.

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How Intel’s CMO revitalized a ‘weak brand’

Intel is coming off one of the best years in its 49-year history, according to CMO Steven Fund, who explains how the brand evolved from stale to dynamic.

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9 proven methods for generating sales leads

Sales and marketing experts share their tips on the best channels to use to attract new business.

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10 things marketers need to know about AI

AI-enabled marketing isn't just about cute chatbots. Here's what CMOs, CIOs and others need to know to make the most of AI in their marketing initiatives in 2017 and beyond.

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How a small film studio uses Facebook data to compete with Hollywood’s heavyweights

A small movie studio, STX Entertainment, is using Facebook data to inform key marketing decisions, content creation and audience targeting.

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Apple missed deadline to pay €13 billion in Irish back taxes

Apple is behind with its taxes, but the tax inspector doesn't mind.

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Alphabet earnings surge on mobile, YouTube

Alphabet reported significantly higher revenue for the fourth quarter of 2016 on the back of increased mobile and YouTube video advertising.

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Cloud services accounted for half of revenue growth at SAP in 2016

SAP's revenue from cloud subscriptions and support grew so quickly in 2016, the company has raised its forecasts for 2017 and 2020.

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Hugo Barra quits Chinese phone maker Xiaomi to return to Silicon Valley

Hugo Barra is returning to Silicon Valley, just over three years after he left Google to help turn Chinese smartphone maker Xiaomi into a global company.

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Avaya says bankruptcy is a step toward software and services

Networking and collaboration vendor Avaya declared bankruptcy on Thursday, calling the move part of its transition from a hardware to a software and services company.

Why Facebook is key to Sony's movie marketing

At CES 2017, Sony Pictures, the studio behind the recent hit films 'Passengers,' 'Sausage Party' and 'Ghostbusters,' shared some of the reasons why more and more of its film-marketing budget goes to social networks such as Facebook.

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Yahoo will become Altaba, lose Mayer after Verizon buyout

Yahoo intends to change its name to Altaba once the sale of its internet portal to Verizon is completed. CEO Marissa Mayer and co-founder David Filo also will leave the company then, Yahoo said in a regulatory filing on Monday.

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10 must-see social media marketing successes

Social media gained even more steam in 2016, and smart companies such as Starbucks, Red Bull, Arby's and Chobani took to Twitter, Facebook, YouTube and other social channels to reach new customers and build brand loyalty.

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What marketing pros need to know about live video in 2017

According to the nearly 70 digital marketers, live video is poised to explode on social platforms in 2017. Here's what CMOs and marketing pros should know about this new customer-engagement format.

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5 digital retail trends that will be big in 2017

Experts in retail, ecommerce and marketing look into their crystal balls and predict what will be the big trends in online retail in the coming year.

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IBM already planned to hire 25,000 US workers

IBM’s pledges to hire 25,000 professionals in the U.S. and invest US$1 billion in employee training and development over four years don’t represent new plans, the company confirmed late Tuesday.

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14 email marketing mistakes to avoid

Email marketers and small business owners share their tips on how to decrease the likelihood of your emails being immediately deleted by prospective and existing customers.

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IBM goes to Trump Tower pledging 25,000 US hires

IBM will hire 25,000 workers in the U.S. over the next four years, the company's CEO said Tuesday on the eve of a meeting between technology industry leaders and President-Elect Donald Trump.

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