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What is a Net Promoter Score (NPS)? A simple metric to gauge customer loyalty

To find out your company’s Net Promoter Score, all you have to do is ask your customers one simple question. That question can tell you a lot about where you stand in terms of customer loyalty.

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Martech spending in 2018: What CIOs need to know

From CRM and business intelligence to chatbots and automation, marketers have spending plans across the marketing tech stack.

Dell EMC
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Q&A: Dell EMC channel chief Joyce Mullen fuels drive to sell across lines of business

Joyce Mullen became president of Global Channel, OEM and IoT at Dell EMC in November, facing the task of figuring out ways to get the company's partners worldwide to sell across its lines of business and engage users with high-value...

When every public screen is your personal screen

Augmented reality without glasses or goggles? It’s called ‘parallel reality,’ and it’s coming soon.

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Why did Dropbox get valued at four times more than Box?

Ever since Dropbox entered the enterprise space with Dropbox for Business in 2013 it has gone head to head with its cloud storage rival Box, pitting the two 30-something founders Drew Houston and Aaron Levie, respectively, directly...

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EU plans special tax on digital services revenue

The European Union plans to make cross-border digital service providers pay tax in the countries where they do business, a move that will affect not just Google and Facebook but European companies too.

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Does your IT roadmap include martech?

As a technology leader, if you don’t know the marketing team down the hall, now is the time to introduce yourself.

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CRM vs. marketing automation: What's the difference and which do you need?

Both CRM and marketing automation systems handle leads, contacts and companies, but where does one start and the other stop? Behold this guide for the bewildered.

Mobile marketing apps

What is geofencing? Putting location to work

Geofencing is a service that triggers an action when a device enters a set location. Coupons, notifications, engagement features, security alerts — businesses are finding creative ways to make use of these virtual boundaries.

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EU wants all online businesses to pay their taxes

Corporations can escape death for as long as they make a profit -- but they still have to pay their taxes, the European Commission has ruled in two cases involving Apple and Amazon.com. At the same time, the Commission has unveiled...

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Sigfox shows 20-cent IoT wireless module

What if every package shipped contained a $0.20 tracker chip that could report when and approximately where the package was opened?

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Amazon opens competition for new headquarters location

Amazon.com is inviting North American cities to bid to host its second headquarters

marketing automation

20 questions for screening a Salesforce Marketing Cloud consultant

The biggest issue with Salesforce Marketing Cloud projects in particular, and cloud-based marketing CRM in general, is matching the soaring goals and promises to the actuality of staff and funding. These questions will help you find a...

Google

Google wins $1.3B tax ruling in Europe

Google has escaped a billion-dollar tax bill in Europe, as a French court has overturned an earlier tax ruling against the company.

Lenovo P320 Tiny workstation

Lenovo's new workstation is indeed 'Tiny' but packs a punch

Windows users working in tight spaces who are looking for a small form factor workstation with multiple display ports and solid processing power have a new contender in the market to check out: the new ThinkStation P320 Tiny.

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Making sense of the marketing technology glut

Marketing tech is booming, leaving CMOs scratching their heads as to how to create the ideal martech stack

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11 tips to create a must-see webinar

Experts discuss how to put together and market an online seminar that will attract prospective customers and hold their attention.

Oracle headquarters

Oracle's next big business is selling your info

There’s a decent chance you’re part of Oracle’s next big business. Not selling products to you, but selling you as a product. That’s the idea behind the Oracle Data Cloud, a massive pool of information about consumers and companies.

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