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CRM

What is CRM? Software for managing customer data

Equal parts strategy and technology, customer relationship management (CRM) is about using data to understand your customers—and boost sales.

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What is a Net Promoter Score (NPS)? A simple metric to gauge customer loyalty

To find out your company’s Net Promoter Score, all you have to do is ask your customers one simple question. That question can tell you a lot about where you stand in terms of customer loyalty.

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