Sharon Goldman

Freelance Writer

Sharon Goldman is a B2B technology writer who has been covering the space for over a decade, from IT and cybersecurity to martech, insurtech, fintech and retail.

5 ways retail CIOs can future-proof their business

8 retail technology predictions for 2017

8 retail technology predictions for 2017

Consumer confidence reached new heights in 2016, technology contributed mightily to the retail and ecommerce success. Here are the top tech predictions for retail in the coming year.

6 things retail CIOs need to keep in mind in 2017

6 things retail CIOs need to keep in mind in 2017

Holiday sales grew substantially in 2016, and tech investments and plans are already in place for the 2017 shopping season. In the meantime, there are six important areas that CIOs need to keep top of mind.

Retailers get an IoT wake-up call

Retailers get an IoT wake-up call

The recent Distributed Denial of Service (DDoS) attack that infected internet of things devices should serve as a warning to retailers that are investing heavily in IoT tech this holiday season and beyond.

6 ways data is taking over retail

6 ways data is taking over retail

Data has seeped into every nook and cranny of the retail process, thanks to everything from mobile devices and Wi-Fi to beacons, sensors, cookies and POS terminals. The result? A nearly total data takeover of the retail landscape.

Why data scientist is the hottest tech job in retail

Why data scientist is the hottest tech job in retail

It should be clear to every IT leader in every industry that data is eating the world. The retail sector is no different. And finding the people who can mine the gold out of the vast veins of data running through the retail world is...

Don’t believe (all) the martech hype

Don’t believe (all) the martech hype

While advances in marketing technology can help you discover, track and engage customers in new ways, don’t be fooled into thinking martech is the silver bullet for all your marketing needs.

What the changing look of mobile video means for marketing

What the changing look of mobile video means for marketing

It’s no longer a fad. In fact, video on mobile devices is now de rigeur for consumers and brands alike – and marketers are scrambling to catch up.

Apple, Google, Samsung and others betting on mobile payments

Apple, Google, Samsung and others betting on mobile payments

While it’s not clear yet which of the many mobile payment systems currently available today will be around for the long haul, there’s no doubt that paying for goods and services with your phone will quickly replace traditional credit...

Can marketing tech track the entire customer lifecycle?

Can marketing tech track the entire customer lifecycle?

The capability to follow a customer through all phases of the buying process has long been considered the holy grail of enterprise marketing. Has technology finally evolved to deliver on that process?

How technology is transforming the retail sales associate role

How technology is transforming the retail sales associate role

While no one’s denying the power of online retail sales, shoppers aren’t giving up physical stores anytime soon. Here’s how technology’s leveraging the best of both worlds and why success lies with the sales associate.

7 resolutions retail CIOs need to keep in 2016

7 resolutions retail CIOs need to keep in 2016

As online shopping begins to overtake in-store spending, customer demand for a seamless, predictable shopping experience means there’s more at stake for the retail CIO than ever before.

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