Motorola is back in China after a two year hiatus and it's hoping that smartphone customization is the way to win over customers in a crowded marketplace. Smartphone buyers in China are rarely asked whether they'd like their phones covered in wood or leather, but that's he idea behind Moto X, which can be customized using what the company calls Moto Maker. Motorola was a once sizeable player in the country, but after Google bought it in 2012 it retreated. After Chinese PC maker Lenovo bought Motorola for almost 3 billion dollars it sought to reintroduce the brand to its home market and this is the result. It will face an uphill battle though as many consumers who used to use Motorola phones might have moved onto other brands like Xiamoi a fast rising Chinese company that continues to make headlines. In China the Moto X will start at 3000 yuan or 487 US dollars. With reporting by Michael Kan in Beijing, Nick Barber IDG News Service.