There were a lot of rumors and expectations ahead of Apple's much-hyped music event yesterday. As expected, Apple unveiled a new touch-based iPod Nano, and an iPod Touch sporting the company's A4 processor, its super-high-resolution Retina display, and front and rear cameras offering HD video recording and video chat via FaceTime. There was also a new iPod Shuffle, which thankfully returns to the previous iteration's design with on-device buttons and a clip to make it wearable.
While the iPods and Apple's upcoming updates for iOS 4 -- next week for the iPhone and iPod Touch, November for the iPad -- were big announcements, Apple CEO Steve Jobs also introduced a revamped Apple TV and iTunes 10 featuring Apple's new "Ping" social network for music. Both represent major moves for Apple that point to where it hopes to go in the years ahead.
Apple TV
I reviewed the original Apple TV three years ago, when it was first introduced. I was immediately a fan -- and I still am, particularly given the improvements Apple has made to the user interface over the years.
As many had speculated, the latest Apple TV, due out by the end of the month, relies on streaming content and has no internal hard drive like the first version. As Jobs said: "People won't want to manage storage. And they don't want to sync to their computer.... It's too complicated." And it's not an iOS device. So much for the talk that it would run something akin to the operating system in the iPhone 4 and iPad. As the Apple rumor mill predicted, though, it's much smaller than the original -- a quarter the size -- and hits the $99 price point that tends to be the "sweet spot" for set-top boxes.
There seems to be a lot to like about the $99 Apple TV beyond the new, lower price, including Netflix integration and the AirPlay feature. There's also a move toward simplicity, with a reduced number of ports. This is a mixed blessing. Sure, a lot of consumers are perplexed by the options offered by their HDTV sets and surround-sound home theater receivers. (There's a reasons Best Buy's Geek Squad and similar services seem to be thriving.) For many people, each new device they add to their entertainment system creates more confusion. Apple's decision to offer just HDMI and TOSLink outputs is a plus.
But there's a downside. While modern televisions and receivers come with an array of input ports, they generally have, at best, two of each. My own TV has two HDMI ports. My cable box takes up one of them. If I have any other HDMI device (a TiVo, the cable/satellite box or a game system, for instance), I'll have no way to hook up my the new Apple TV. Likewise, my receiver has only two TOSLink inputs. I might be able to devise a solution to this problem fairly easily, but my father and a large number of my friends won't be able to.