The Trillium Precise data-as-a-service product is a data quality and enrichment offering that’s designed to provide single view of your customers enhancing identification, communication and interaction.
At CES 2017, Sony Pictures, the studio behind the recent hit films 'Passengers,' 'Sausage Party' and 'Ghostbusters,' shared some of the reasons why more and more of its film-marketing budget goes to social networks such as Facebook.
Social media gained even more steam in 2016, and smart companies such as Starbucks, Red Bull, Arby's and Chobani took to Twitter, Facebook, YouTube and other social channels to reach new customers and build brand loyalty.
Software that aims to automate specific touch-points of the customer acquisition and retention processes have evolved into ubiquitous enterprise tools employed by marketing departments of virtually every size and industry.
Marketers now reach their target audiences at similar rates via mobile and desktop advertisements, according to Nielsen, and mobile ads actually outperform traditional desktop ads in a few key demographics.