At CES 2017, Sony Pictures, the studio behind the recent hit films 'Passengers,' 'Sausage Party' and 'Ghostbusters,' shared some of the reasons why more and more of its film-marketing budget goes to social networks such as Facebook.
Yahoo intends to change its name to Altaba once the sale of its internet portal to Verizon is completed. CEO Marissa Mayer and co-founder David Filo also will leave the company then, Yahoo said in a regulatory filing on Monday.
Social media gained even more steam in 2016, and smart companies such as Starbucks, Red Bull, Arby's and Chobani took to Twitter, Facebook, YouTube and other social channels to reach new customers and build brand loyalty.
Masayoshi Son, CEO of Japanese telecom firm SoftBank, plans to invest US$50 billion and create 50,000 jobs in the U.S. by pumping money into startups, he said after a meeting with President-elect Donald Trump.
Software that aims to automate specific touch-points of the customer acquisition and retention processes have evolved into ubiquitous enterprise tools employed by marketing departments of virtually every size and industry.
Marketers now reach their target audiences at similar rates via mobile and desktop advertisements, according to Nielsen, and mobile ads actually outperform traditional desktop ads in a few key demographics.
The internet of things is so complex that some enterprises would rather turn to one vendor to determine the business case for an IoT deployment, design the system, roll it out and operate it as a service. At least that’s what IBM...
A U.S. Federal Communications Commission plan to cap, and in some cases cut, prices charged for widely used business data lines is probably dead after Republicans in Congress pressured the agency to drop a scheduled vote.