Business

Tech news and solutions for the growing business.

turbotax deal
20161013 avaya stadium

sony pictures entertainment

Why Facebook is key to Sony's movie marketing

At CES 2017, Sony Pictures, the studio behind the recent hit films 'Passengers,' 'Sausage Party' and 'Ghostbusters,' shared some of the reasons why more and more of its film-marketing budget goes to social networks such as Facebook.

23589815634 22ba532414 o

Yahoo will become Altaba, lose Mayer after Verizon buyout

Yahoo intends to change its name to Altaba once the sale of its internet portal to Verizon is completed. CEO Marissa Mayer and co-founder David Filo also will leave the company then, Yahoo said in a regulatory filing on Monday.

01 intro social media roundup2

10 must-see social media marketing successes

Social media gained even more steam in 2016, and smart companies such as Starbucks, Red Bull, Arby's and Chobani took to Twitter, Facebook, YouTube and other social channels to reach new customers and build brand loyalty.

facebook live video ios iphone

What marketing pros need to know about live video in 2017

According to the nearly 70 digital marketers, live video is poised to explode on social platforms in 2017. Here's what CMOs and marketing pros should know about this new customer-engagement format.

crystal ball prediction future

5 digital retail trends that will be big in 2017

Experts in retail, ecommerce and marketing look into their crystal balls and predict what will be the big trends in online retail in the coming year.

ibm corporate headquarters 1 2 100610081 orig 100618501 orig

IBM already planned to hire 25,000 US workers

IBM’s pledges to hire 25,000 professionals in the U.S. and invest US$1 billion in employee training and development over four years don’t represent new plans, the company confirmed late Tuesday.

email marketing thinkstock

14 email marketing mistakes to avoid

Email marketers and small business owners share their tips on how to decrease the likelihood of your emails being immediately deleted by prospective and existing customers.

IBM logo sign

IBM goes to Trump Tower pledging 25,000 US hires

IBM will hire 25,000 workers in the U.S. over the next four years, the company's CEO said Tuesday on the eve of a meeting between technology industry leaders and President-Elect Donald Trump.

IPhone 6S launch in Palo Alto

IPhone screen maker said to buy major OLED venture

One of Apple's major suppliers of iPhone displays is poised to make a major investment in OLED screens.

196214

Gates, Bezos, others launch energy tech VC fund

Microsoft founder Bill Gates, Amazon.com CEO Jeff Bezos, and SoftBank CEO Masayoshi Son are investors in a new clean energy technology venture firm launched Monday.

SoftBank CEO Masayoshi Son

SoftBank gives more detail about $50B US investment

Masayoshi Son, CEO of Japanese telecom firm SoftBank, plans to invest US$50 billion and create 50,000 jobs in the U.S. by pumping money into startups, he said after a meeting with President-elect Donald Trump.

marketing automation

Why are marketing automation platforms getting so much VC funding?

Software that aims to automate specific touch-points of the customer acquisition and retention processes have evolved into ubiquitous enterprise tools employed by marketing departments of virtually every size and industry.

MWC HP HPE booth sign

A year after separation, HP and HPE are still trying to shed rust

Five years ago, then Hewlett-Packard CEO Leo Apotheker was derided for an abrupt plan to spin off the PC division from the mothership. It happened anyway in 2015, when the idea seemed more logical.

mobile advertising

Mobile ads are now as effective as desktop ads

Marketers now reach their target audiences at similar rates via mobile and desktop advertisements, according to Nielsen, and mobile ads actually outperform traditional desktop ads in a few key demographics.

facebook logo

What Facebook's miscalculated metrics mean for marketers

Facebook again admitted that it provided inaccurate metrics to its advertising and publishing partners, but the company also promised a number of fixes to the problem.

ibm iot

IBM is on a push to offer IoT from development to production

The internet of things is so complex that some enterprises would rather turn to one vendor to determine the business case for an IoT deployment, design the system, roll it out and operate it as a service. At least that’s what IBM...

FCC building in Washington

Republicans kill FCC plan to cap prices for business data lines

A U.S. Federal Communications Commission plan to cap, and in some cases cut, prices charged for widely used business data lines is probably dead after Republicans in Congress pressured the agency to drop a scheduled vote.

cmos and big data

CMOs will outspend CIOs on technology in 2017

Gartner has reinforced its prediction that CMOs will outspend CIOs on IT in 2017. Marketing tech is now directly responsible for growth in the enterprise, according to Gartner.

Load More