The value of many social media skills to employers declined during the last 18 months, according to data provided exclusively to CIO.com from PayScale, a company that performs corporate compensation analysis. Of the 20 most common social media jobs, nine pay more than the 2016 U.S. national average salary of $51,300, the company says. The highest concentration of social media jobs is in California, but the average pay in regions such as the San Francisco Bay Area dropped 10 percent from $66,600 in 2014 to $59,900 in January 2016, according to PayScale.
To derive this list of the highest-paying and most common jobs in social media, PayScale tapped its database of more than 54 million salary profiles. And for context, CIO.com searched LinkedIn in late January to find the social media job titles with the most open listings.