Reports abound about how millennials are more invested in purpose than money, and Microsoft's research supports this idea. An overwhelming amount of respondents, 88 percent, said that when choosing a company to work for, they wanted an employer with a strong mission and values system.
"They want a career, not just a job, and they want a career that aligns with their values and desire to give back. These are weighty things that ultimately contribute to the overall culture of a company, and they may not be easy for business owners to quickly wrap their heads around or implement," Smith says.
That means while things like free soda and snacks might be appealing to millennials, these are just "icing on the cake," according to Smith. Businesses should have a stronger focus on instilling a sense of value and purpose into their mission to help give millennials a reason to come to work every day.