Oculus Rift consumer price will be more than $350

The virtual reality headset will compromise on price in pursuit of perfection everywhere else.


If you’ve already built an Oculus-ready PC and are wondering how much to budget for the Oculus Rift headset itself, the answer is likely north of $350.

“We’re roughly in that ballpark … but it’s going to cost more than that,” Oculus Founder Palmer Luckey told Road to VR, when asked if the consumer version of Oculus would have a similar price tag to the company’s developer kits. The Oculus DK 2 kit cost $350, while the original TK 1 cost $300.

Last year, Oculus said the consumer version of Rift would cost somewhere between $200 and $400. Luckey’s comments suggest that the final price will land on the higher end of that spectrum, or even beyond it. He explained that the headset uses a lot of custom hardware, as the company didn’t want to compromise on quality just to hit a lower price point.

“It would really suck if you put something out there and people were like ‘Ah man … the Rift is good, but it’s not quite there’, you know?” Luckey said. “… I can’t tell you that it’s going to be $350, and I would say I think people are going to be happy with what they get for the price because I really do think it’s going to be that best VR headset you can buy.”

Oculus is targeting an first quarter of 2016 launch for the headset. The unique two-piece Oculus Touch controller is scheduled for Q2 , so early adopters may have to shell out even more when it arrives. All told, buyers who don’t already have a capable PC rig should expect to spend at least $1500 for the consumer Oculus VR experience.

Why this matters: Luckey has spoken in the past about the importance of getting VR right out of the gate, because “ bad VR is the only thing that can kill off VR.” While Oculus has partnered with Samsung on a much cheaper VR headset for smartphones, the Rift is the main attraction, and the company understandably doesn’t want to cut corners with its first release.

This story, "Oculus Rift consumer price will be more than $350" was originally published by PCWorld.