Thanks to social media, it's easier and easier each year to follow NYFW. It used to be an exclusive privilege for media, celebrities and prominent bloggers to be invited to watch fashion shows in person, but today anyone can view the action as it unfolds. For example, NYFW was Snapchat's featured Story during the last week. Designer Tommy Hilfiger featured 360 degree camera views from backstage, using the new Twitter Halo functionality, and posted them to the company's feed with the hashtag #tommyspring16. Live broadcasts appeared on Periscope from brands including Ralph Lauren and BCBG. On Instagram, DKNY ran a campaign that used Instagram Direct messages to give feedback to followers on their own clothing via the hashtag #DKNYSS16. And an official NYFW mobile app, called NYFW: The Shows (for iOS and Android), featured schedules, social media coverage, live video and maps to find fashion show venues.