Nick Espinosa, CIO of IT consulting firm BSSi2, urges you to dump the abbreviations. "Acronyms like DNS, DHCP, TCP/IP, RMM, SaaS, and IaaS are not really understood, and non-tech people usually don't care." You'll need to translate this stuff: for instance, "explain in simple, but respectful, terms that DHCP is the service that gives your computer an address on the network, and that all computers need an address so they can get to the Internet and talk to other computers." As Ryne Thornsen, head content writer at IP Phone Warehouse, puts it, "Technical terms are great for conversations with other 'in the know' professionals. Outside of that circle, it sounds like gibberish."