Fraternities across the land are flying their puke-splattered flags at half mast following news that binge drinking among U.S. teenagers is down over the past decade.
A study released by the Substance Abuse and Mental Health Services Administration (SAMHSA) shows a marked decrease in the past 11 years in binge drinking and drinking among minors.
From 2002 to 2013, the percentage of minors who drink declined from 28.8% to 22.7%. Meanwhile, the percentage of underage Americans who binge drink dropped from 19.3% to 14.2%.
For normal people, this is fantastic news. For frat boys and bros, it's a recruiting nightmare. With fewer young people willing to get shit-faced and do the bidding of their intellectually and morally challenged fraternity elders, the very future of the Greek System is imperiled!
Still, that leaves "about 8.7 million underage drinkers in the country and around 5.4 million underage people who engage in binge drinking," according to Tech Times.
Clearly fraternities face a more competitive landscape when it comes to our nation's most hard-drinking teens. Many forward-thinking frats will 1) harness the power of data analytics to identify promising prospects and 2) use social media for outreach and recruitment.
Ha ha ha. No they won't. They'll just get more drunk!
This story, "Talent pool for fraternities is shrinking" was originally published by Fritterati.