People love reviews. Just look at Amazon, TripAdvisor or Yelp. And now, the public's growing desire for reviews has extended to the job search, as evidenced by Glassdoor's steady rise in popularity since its launch in 2008.
Before Glassdoor, job seekers were often left in the dark when trying to get a deeper understanding of company culture and salary expectations. And, unfortunately, most people couldn't find out about a negative work environment until a few months after they started the job.
With Glassdoor, job seekers can feel more in control of their career decisions, and hopefully figure out if a job will be a good fit before accepting an offer.
How it works
Glassdoor is an open community that allows employees and employers to create free accounts in order to read, post and respond to company reviews, salary data and more. Just as employees can go on and rate their companies, past or present, employers can go on to check on the company's overall scores and reviews.
When you leave a review on Glassdoor, you can leave scored ratings on different aspects of the company ranging from 1 to 5. This includes work-life balance, compensation and benefits, CEO approval, and more. Those leaving reviews are required to include both pros and cons, for a well-rounded review, rather than just entirely praising or blasting a company. It forces even the unhappiest of employees to actually consider the positives they can glean from their jobs.
It seems people are pretty fair too, with the average review for a company on Glassdoor at 3.2, according to Samantha Zupan, senior director of Glassdoor's Global Corporate Communications, and the average CEO approval rating at 70 percent.
"Because we are dealing with such a sensitive subject matter we have asked for both pros and cons in the reviews from day 1," says Zupan, "As a result of that, we have about 70 percent of people who are leaving reviews for their company who are saying they are okay or satisfied with their job and company."
How are reviews moderated?
Zupan gives the example of a CEO who may have a lively personal life, but if that CEO isn't bringing it into work and it isn't affecting the day-to-day operations of the business, then Glassdoor would not consider it a workplace issue. However, if that same partying CEO starts coming into the office hungover, and is having a direct impact on the workplace, Glassdoor thinks that is something job seekers deserve to know.
Are the reviews trustworthy?
Several measures are place to stop people from posting inflammatory and unfair reviews, but what stops HR from creating false accounts and leaving positive reviews?
While Glassdoor can't speak directly to this issue, because it's more difficult to identify falsified reviews over defamatory reviews, the question has come up in the past. In a CBS article, an employee spoke out about how his company strongly encouraged its employees to write positive reviews. In a Quora thread, people discussed theories on falsified reviews written by overzealous HR managers. But it's all largely anecdotal, and for every false review on a company's page, you will find another review questioning the legitimacy of overly positive reviews.
That's the checks and balances that Glassdoor emphasizes, that if either employer or employee leaves false representations of a company, any employee or company representative can respond to the accusations. Not to mention, one review -- positive or negative -- won't make or break a job seeker's decision. The average users reads at least seven reviews before they make a choice, Zupan says. "What I've seen happen in some situations is that if a company isn't as great as the reviews say, then people in that workforce will then also leave their own reviews, and you will see this counter-balance," says Zupan.
So as long as you are reading a large breadth of reviews -- good and bad -- you should be able to get a general feel for the overall company culture; even if the company is posting false reviews.