The chief executive of a popular online site for married people to initiate affairs says in a CNBC interview that he "is sitting on a lot of big data" that explains who cheats and why.
And he's ready to name names!
Just kidding; that would violate the anonymity promised members of Ashley Madison, which calls itself "the world's leading married dating service for discreet encounters."
Here are some the insights offered to CNBC by Ashley Madison CEO Noel Biderman:
Basic demographics: "The average age of a male on AshleyMadison.com is 41 years old. The average age of women is 34."
Why women cheat: "At the heart of it is being the object of desire. Someone thought you were the greatest thing and wanted to spend their life with you. Ripping that away from someone feels awful. Now they don't even want to look at you, touch you, talk to you."
Why men cheat: "For men, it's often a sexual void — their partner isn't sleeping with them. They might think, 'All I get is vanilla sex.' They don't want vanilla — they want to try different flavors."
On the clock and on the prowl: "We see a lot of people on our site at work – huge blips at 8:30 a.m. 12:30 p.m. or 4:30 p.m."
How prevalent is infidelity? "It turns out infidelity is global! There's no country you can point me to where it doesn't exist. Even in places where it's punishable by death!"
This story, "Ashley Madison CEO: 'It turns out infidelity is global!'" was originally published by Fritterati.