You know all those preternaturally hip older people who manage to retain their interest in and knowledge of exciting new musical artists and genres?
Of course you don't, because those people mostly are a myth. Oh, you may see a gray-hair or two show up at an Ed Sheeran concert, but that's only because they're taking their daughter and her friend.
The truth is, most people "lock in" to their musical tastes by a certain age. Now a new analysis of streaming music data and artist popularity data reveals exactly when that is:
If you’re 33 or older, you will never listen to new music again—at least, that’s more or less what a new online study says. The study, which is based mainly on data from U.S. Spotify users, concludes that age 33 is when, on average, people stop discovering new music and begin the official march to the grave.
Here are some other conclusions drawn from the data analysis by the folks behind Skynet & Ebert, the blog that performed the analysis:
- while teens’ music taste is dominated by incredibly popular music, this proportion drops steadily through peoples’ 20s, before their tastes “mature” in their early 30s.
- men and women listen similarly in their their teens, but after that, men’s mainstream music listening decreases much faster than it does for women.
- at any age, people with children (inferred from listening habits) listen to a smaller amounts of currently-popular music than the average listener of that age.
All of these conclusions are inherently logical. Kids follow trends, young adults are on a quest to find the music that defines them, and people with kids don't need a soundtrack to change diapers.
This story, "Data study pinpoints age when people stop listening to new music" was originally published by Fritterati.