Google mobile search results to highlight site names, breadcrumbs over URLs

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Credit: Robert Scoble via Flickr/Creative Commons

Google is decluttering its mobile search results page by getting rid of lengthy URLs.

Instead of seeing the web address for subdomains, you’ll be greeted with breadcrumbs, which are links that take you to specific sections of a website. You’ll now find those listed right under a site’s name (pictured) when searching in a mobile browser.

google mobile search results Google Webmaster Central Blog

The URLs (left) are going away in favor of easier-to-navigate breadcrumbs (right).

In a blog post Google says that web masters can use schema.org to ensure their site is communicating these details to Google’s servers. This way you’ll see the name of the site and the separate categories instead of just one URL on the results page.

The impact on you: This should make navigation a little more finger-friendly and easier to decipher when searching from an Android or iOS device. You’ll be able to go right to a specific sub-domain instead of landing on the site’s homepage and working your way around. It can also make it easier if you're about to tap on, say, a shopping product page vs. a product review.

This story, "Google mobile search results to highlight site names, breadcrumbs over URLs" was originally published by Greenbot.

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