Tim Cook is the chief executive of one of the richest companies in the world, and he can presumably afford whatever model Apple Watch he chooses, even the exorbitantly priced, $17,000 Apple Watch Edition with 18-karat gold.
Yet Cook told CNBC this morning that his Watch of choice is the comparatively modest ($549 to $599) Apple Watch with stainless steel casing and the white fluoroelastomer (read: funky plastic) sport band. Of course, he also uses a number of different Watch bands depending on his mood. And for all we know, Cook could also have the full lineup of pricey toys locked safely away in a Scrooge McDuck-esque vault, but we'll have to take him at his word for now.
This story, "Apple CEO Tim Cook wears this Apple Watch model" was originally published by CIO.